Apr 29

ACS Wins Best Loyalty Programme in Smart Awards Asia 2015

smart awards asia 2015HONG KONG, 29 April 2015 – Advanced Card Systems Ltd. (ACS, a wholly owned subsidiary of Advanced Card Systems Holdings Ltd., SEHK: 8210), Asia Pacific’s top supplier and one of the world’s top 3 suppliers of PC-linked smart card readers (Source: Frost & Sullivan), won the Best Loyalty Programme Award in Smart Awards Asia 2015 on 22 April in Suntec Convention and Exhibition Centre, Singapore. Mr Gordon Lee, Sales Manager, represented ACS to receive the award.

smart awards asia 2015Smart Awards Asia recognizes excellence in the smart card, payment, and retail industries. ACS’s winning entry is e-PLUS Tap to Pay (e-PLUS), a loyalty, payment, and Automatic Fare Collection (AFC) system developed based on NFC (Near Field Communications) technology for SM Prime Holdings Inc., the largest mall operator, developer, and retail company in the Philippines.

e-PLUS unifies multiple merchants and applications in one platform, increasing the array of options and benefits available to consumers. e-PLUS also widens reach for merchants, providing them with a way to offer perks to a broader customer base, while fulfilling other marketing strategic needs.

“This project is a result of effective collaboration with our client, which has enabled us to design a system that delivers sophisticated benefits to a country where NFC has not yet hit the mainstream,” says Gordon. “This award should be credited not only to the technologies that we have developed in-house, but the amount of thought and effort that we put to tailor these technologies to the needs and environments of end users.”

smart awards asia 2015
For more information about ACS solutions, email info@acs.com.hk.

Apr 29

ACS Discusses EMV in Cards & Payments Asia 2015

Cards & Payments Asia 2015HONG KONG, 29 April, 2015 – Advanced Card Systems Ltd. (ACS, a wholly owned subsidiary of Advanced Card Systems Holdings Ltd., SEHK: 8210), Asia Pacific’s top supplier and one of the world’s top 3 suppliers of PC-linked smart card readers (Source: Frost & Sullivan), participated in Cards & Payments Asia 2015, which was held from 22 to 23 April, in Singapore. Michael Chan, Assistant Product Marketing Manager, conducted a presentation entitled, “What Makes Migration to EMV a Smart Bet for the Banking Sector.”

EMV (Europay, MasterCard and Visa) is a global secure standard for payment transactions. It covers card-present transactions using a contact chip interface. Currently, almost 30 percent of card-present transactions worldwide are EMV. These figures are expected to be driven up further by high fraud rates, and the lack of cost-effective processing and reliable communications infrastructure.

With EMV, banks benefit from more approved transactions and greater revenues. Banks are also able to reduce expenses stemming from the need to reissue cards due to card counterfeiting. Michael presented business cases to demonstrate the impacts of EMV in an organization. He emphasized, however, that EMV deployment is more than a matter of buying new technology; it is also a matter of finding suitable resources and partners.

With the right resources and partners, banks can ensure that migration to an EMV system will progress painlessly. There are quite a number of considerations associated with EMV migration. An issuer should be able to address concerns that include key management, card personalization, PIN assignment, branch issuance, clearing and settlement, and consumer education. Meanwhile, the acquirer-in this case, the banking sector-will need to be able to address concerns regarding customer support, merchant training, terminal management, and so forth.

Transitioning to EMV will introduce a dynamic element to each transaction that that elevates security. In addition, EMV has risk management capabilities that issuers can maximize when authorizing transactions at point-of-sales (POS), making security flexible. For more information about EMV and EMV solutions, email info@acs.com.hk.EMV

Apr 22

ACS Founder and Honorary Chairman Denny Wong Passes Away

HONG KONG, 22 Apr, 2015 -Advanced Card Systems Holdings Ltd. (SEHK: 8210) (“ACS” or the “Group”) is deeply saddened to announce that its Group Founder and Honorary Chairman, Mr. Denny Wong, aged 67, passed away peacefully on 30 March 2015. Denny resigned as Chairman and Chief Executive Officer on 24 March 2015. On the same day, his spouse, Ms. Alice Tsui, was appointed as Chairman, and his two sons, Mr. Chi Ho Wong and Mr. Chi Kit Wong, were appointed as co-CEOs.

In 1995, Denny founded ACS, focusing on the smart card and reader technologies. He devoted his full efforts to ushering ACS into tremendous growth. He also expanded ACS’s business, exploring areas like automatic fare collections (AFC), motivated by a desire to use technology to improve people’s daily life, in a manner that promotes environmental protection as well.

Denny was an inspiring presence in ACS. He shared Confucian values with employees and helped develop their well-being under his generous mentorship. He also emphasized not only the importance of product and service quality, but also the importance of keeping promises to partners, and treating them in a respectful and reasonable way. Denny always exemplified hard work and was actively involved in the different aspects of ACS’s business.

There will be a Buddhist funeral service for Denny on 22 April 2015 in Universal Funeral Parlour, Hung Hom, Hong Kong. He will be sorely missed.

Apr 20

ACS Launches Smart Card Reader Module Product Line

SCRMHONG KONG, 20 April, 2015 – Advanced Card Systems Ltd. (ACS, a wholly owned subsidiary of Advanced Card Systems Holdings Ltd., SEHK: 8210), Asia Pacific’s top supplier and one of the world’s top 3 suppliers of PC-linked smart card readers (Source: Frost & Sullivan), today launched the smart card reader module product line. The new product line, currently containing 5 individual products, elevates flexibility for a diverse array of applications, while providing high-level security.

The smart card reader module line is designed to be integrated into embedded systems, which include, but are not limited to: smart card readers, ATM machines, kiosks, and gaming machines. Contact and contactless reader modules are both offered under this product line.

ACM1252U-Y3 USB NFC Reader Module with Detachable Antenna BoardEmbedded contactless reader modules are based on 13.56 MHz technology. They include ACM1252U-Y3 , a USB NFC (Near Field Communications) reader module with a detachable antenna board . It supports all three NFC modes (card reader/writer, card emulation, and peer-to-peer communication). This reader module supports not only ISO14443 type A and B cards, but also ISO18092 NFC tags, Felica cards and NFC phones . Upon request, ACM1252U-Y3 comes with a Class A, ISO 7816‒compliant Secure Access Module (SAM) slot.

ACM1281S-C7 Serial Contactless Reader Module with SAM SlotThe other modules are: ACM1281U-C7, a USB contactless reader module and ACM1281S-C7, a serial contactless reader module. Each has an integrated (on-board) antenna, high-speed communication capability for ISO14443 type A and B contactless cards, and extended APDU support. These two contactless reader modules come with a built-in SAM slot compliant with ISO 7816 (Class A).

ACM38U-Y3 Contact Smart Card Reader ModuleMeanwhile, the first embedded contact reader module to be launched under this product line is ACM38U-Y. It utilizes the ACR38 core, which has been recognized globally for its high performance capability for ISO7816 smart cards. Its different on-board pin connectors increase flexibility for users by extending the USB connection, smart card connector, and LED signal. It comes in two versions: ACM38U-Y3, a CCID reader module; and ACM38U-Y6, a module with SAM slot support. Since card authentication is done via the SAM interface, ACM38U-Y6 adds another layer of security for applications.

“The smart card reader module product line is a timely addition to ACS’s portfolio,” says Gilbert Leung, Senior Vice President for Sales and Marketing. “It increases flexibility for our clients, while providing top-notch security and convenience. We expect this new product line to add value to a wide range of applications.”

Engineering samples are now available. Smart card reader module products will be released commercially in Q3 2015. For more information on reader module products, please visit http://www.acs.com.hk/en/product-lines/81/smart-card-reader-modules/.

Apr 16

ACS Solutions Shortlisted in Smart Awards Asia 2015

smart awards asia 2015HONG KONG, 14 April, 2015 – Advanced Card Systems Ltd. (ACS, a wholly owned subsidiary of Advanced Card Systems Holdings Ltd., SEHK: 8210), Asia Pacific’s top supplier and one of the world’s top 3 suppliers of PC-linked smart card readers (Source: Frost & Sullivan), is a finalist for the Best Loyalty Program and Best Payment Innovation categories in Smart Awards Asia 2015.

ACS’s entry for Best Loyalty Program is e-PLUS Tap to Pay, an end-to-end loyalty and payment system for the biggest mall operator, developer, and retail company in the Philippines. e-PLUS is a powerful platform for loyalty because it unifies a comprehensive range of merchants and service providers under one system. For consumers, this means exposure to more options and benefits, making the search for the most competitive goods and services easier. For merchants, this means wider reach, as they have a convenient way to offer perks to a broader customer base.

The system also provides merchants and service providers with on-demand access to data. Such data include customer demographics, transaction times, and so forth. Access to such information can yield insight on how to improve future loyalty programs and other business activities.

Meanwhile, ACS’s entry for Best Payment Innovation is the Abiria Card, a stored value contactless smart card, loaded with e-money and used to pay fares for public transport in Kenya. One of the innovative features of the Abiria Card is the deferred-reloading function, which serves as an additional top-up channel for fare cards (the other one being the physical brick-and-mortar reloading center). Through the deferred-reloading function, commuters can top up fare cards anytime and anywhere using mobile money.

Deferred reloading is important because it makes the transition from cash-based to electronic payments painless for commuters. Mobile money is a fixture among Kenyans, even among the poor. By choosing a prevalent feature of enabling top-ups in daily life, the system is able to deliver smart card‒based solutions to a wider segment of society. Deferred reloading is also a workaround to the relatively underdeveloped reloading infrastructure in Kenya.

Smart Awards Asia 2015 is an annual event that honors excellence in the card, payment, and retail industries. It is organized by Terrapin, a company that has been organizing business events globally for over 25 years. Winners will be announced on 22 April 2015.

“ACS solutions are increasingly being recognized in the international arena,” says Gilbert Leung, Senior Vice President for Sales and Marketing. “The recognitions we receive are proof that we are serving customers and contributing to communities in an innovative and sustainable manner. We have yet another reason to further improve our technologies and solutions.”

For more information on ACS solutions, email info@acs.com.hk or visit www.acs.com.hk.

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