HONG KONG, 20 Jun, 2012 – Advanced Card Systems Ltd. (ACS, a wholly owned subsidiary of Advanced Card Systems Holdings Ltd., SEHK: 8210), Asia Pacific’s top supplier and one of the world’s top 3 suppliers of PC-linked smart card readers (Source: Frost & Sullivan), was chosen as the primary technology partner of SM Prime Holdings, Inc. (SM), the largest mall developer , operator and retail company with 48 shopping malls in the Philippines, for its smart card-based prepaid and loyalty solution, the e-PLUS Tap to Pay.
e-PLUS Tap to Pay is a stored value contactless smart card that embodies the all-in-one card concept. Using ACS’s card and reader technologies, e-PLUS Tap to Pay Card can be used for cashless payment in SM’s Cinemas, IMAX Theatres, Directors Club Cinemas, parking facilities, skating rinks, bowling, amusement centers, food courts, select food and non-food merchants in the SM Malls. Also, it is accepted for payment in select transport shuttles, and is even being deployed in some school cafeterias, bookstores and printers. By November 2013, it will be accepted in more than 1,000 SM Retail Stores and SM affiliates all over the country.
To encourage usage of the system, SM and its partner merchants and brand are offering discounts, privileges and other exclusive rewards to the e-PLUS Tap to Pay members. Part of the cardholders’ privilege is convenient access to SM cinemas, as they can go straight to their theatre of choice, without falling in line at ticket booths. SM hopes to have 1 million card holders by June 2014.
During the e-PLUS press launch on 10 June 2013, Denny Wong, founder and CEO of ACS said: “We want to make faster, safer and more convenient transactions available to Filipinos. Yes, there is still much to be done in terms of the country’s smart card infrastructure, but this partnership with SM is a significant first leap. For now, we would like to expose the public to the benefits of smart card technology, and hopefully, in time these same benefits can be extended to the transportation sector. When that time comes, ACS will be ready to meet the needs of users in the Philippines.”