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May 10

ACS offers new payment solutions at Cards Asia 2011

HONG KONG, 10 May 2011 – Advanced Card Systems Ltd. (ACS, wholly owned subsidiary of Advanced Card Systems Holdings Ltd., SEHK: 8210), Asia Pacific’s number one supplier and one of the world’s top 3 suppliers of PC-linked smart card readers (Source: Frost & Sullivan), participated in Cards Asia 2011 held in Suntec Singapore International Convention & Exhibition Centre from 13 to 15 Apr, 2011. ACS unveiled its latest products and joined the event’s conferences, with ACS Sales Director, Mr. Gilbert Leung and ACS Regional Sales Manager, Mr. Gordon Lee, representing the company as speakers.

Cards Asia 2011 is one of Asia’s biggest exhibitions for cards and payments and it is now the 16th edition. Organized by Terrapinn, the event provides a platform to enable various industry leaders in Asia to gather and showcase their latest card and payment solutions to the Asian market. This year, over 70 exhibitors were present in the event including ACS, which exhibited its latest offerings in contactless payment. In particular, ACS introduced its new ACR1281 Card Application Number (C.A.N.) Reader, a contactless reader designed to work with Singapore’s CEPAS card by providing CEPAS cardholders with a secure means for authenticating their identity when performing CEPAS transactions. This reader is capable of detecting the CEPAS C.A.N. automatically and efficiently, allowing users to proceed with their transactions with ease.

Meanwhile, ACS Sales Director and ACS Regional Sales Manager, Gilbert and Gordon, respectively, were invited as speakers in the event’s conferences. Gilbert delivered a speech on online banking security via two-factor authentication, highlighting the role of the MasterCard CAP (Chip Authentication Program ) / PLA (Perso-less Authentication) in eliminating the risks of online identity theft effectively. Utilizing this standard along with a secure physical device, such as an one-time password generator, an EMV card and a user’s personal PIN, Gilbert said that “online banking patrons can be more effectively safeguarded from even sophisticated security attacks that may render simple two-factor authentication inadequate.”

Under the same roof, Gordon presented a lecture on one card solution, citing Singapore’s CEPAS contactless e-purse application standard as a business case that the world can emulate in implementing multiple applications by using a single card. He emphasized on the benefits of extending the use of contactless cards from purely transport-based applications to other payment and non-payment applications, including retail payment and loyalty programs, recreational services, and physical and logical access control. Gordon stated that with the one card solution, people can pay for daily activities, such as riding a bus, going to the gym, buying a cup of coffee and accessing corporate networks, all with a tap of a single card on a contactless card reading device—truly, as his presentation topic goes, “a tap for an easier life.”

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