Apr 27

ACS exhibits NFC products at IC Card World 2011 in Japan

HONG KONG, 27 Apr, 2011 – Advanced Card Systems Ltd. (ACS, wholly owned subsidiary of Advanced Card Systems Holdings Ltd., SEHK: 8210), Asia Pacific’s top supplier and one of the world’s top 3 suppliers of PC-linked smart card readers (Source: Frost & Sullivan), participated in the 12th IC Card World Smart Card and RFID Technology exhibition held at the Tokyo International Exhibition Center “Tokyo Big Sight” in Japan from 8 to 11 March, 2011. As one of the 31 exhibiting companies in the four-day event, ACS showcased its latest NFC innovations, including the ACR122 NFC Reader product line and the WebTo FeliCa Reader.

IC Card World is Japan’s biggest exhibition for smart card and RFID technology products and solutions, attracting 148,000 visitors this year. Organized by Nikkei Inc. since 1999, the annual event gathers experts in various smart card and RFID industries from around the world and gives them a unique platform to display their latest innovations to various industry stakeholders, including manufacturers, service providers, retailers, solution houses and end-users. For its 12th edition, IC Card World was aimed at promoting Japan’s smart card and RFID infrastructure to the international scene. The four-day event covered a wide range of exhibits, namely, Smart Cards, RFID Technology, Machinery, Software, Components, Applications and Other Services.

ACS showcased its NFC reader products, including the FeliCa WebTo Reader which raised the greatest attention. A Li-ion battery-powered standalone device, the WebTo Reader supports applications using FeliCa technology by allowing customized URL links to be sent to FeliCa devices, such as to latest Android mobile phones supporting the FeliCa technology. With this feature, the WebTo Reader facilitates promotional programs aimed at spreading time-critical information and/or increasing brand awareness for businesses making use of direct mobile marketing.

“ACS has been a part of the NFC scene in Japan as well as in other Asian and European countries for a couple of years now, with our readers being used in applications catering for public services, such as transportation and retail,” expressed Mr. Gilbert Leung, ACS Sales Director. “This year’s IC Card World has given us more opportunities to present the latest products we have developed as a contribution to the industry leaders’ endeavour of extending the success of NFC to a global scale.”

Learn more about ACS’s NFC readers at http://acs.com.hk/en/product-lines/6/contactless-readers/.

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