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Mar 24

ACS participates in the first Cartes in Asia exhibition and congress

ACS Booth @ Cartes in Asia 2010HONG KONG, 24 Mar, 2010 – Advanced Card Systems Ltd. (ACS, wholly owned subsidiary of Advanced Card Systems Holdings Ltd., SEHK: 8210), Asia Pacific’s number one supplier of PC-linked smart card readers, participated in the first ever Cartes in Asia exhibition and congress held at Hong Kong’s AsiaWorld-Expo Exhibition Center from 16 to 18 Mar, 2010. ACS exhibited its products and participated in the Contactless Payment Conference, where ACS Sales Director, Mr. Gilbert Leung, shared ACS’s experience in global NFC and contactless applications.

Cartes in Asia officially kicked off with the commencement of the Asian Card Summit on 16 Mar, 2010. The inauguration was immediately followed by the presentation of the Asian SESAMES Award, and the two-day exhibition and congress held on 17 to 18 Mar, 2010. Several thousands of visitors comprised of market players and decision makers from industries such as banking, telecommunications and transportation, attended the event that showcased the latest and most innovative smart card and digital technologies by over 100 exhibitors, including ACS. ACS exhibited flagship product lines like the ACR38 family of PC-linked smart card readers and the ACR122 family of NFC readers, among others. Visitors, mainly from China, Southeast Asia, France and Africa, came to visit and view the products at the ACS booth.

ACS Gilbert's Presentation @ Cartes in Asia 2010Meanwhile, the two-day congress that welcomed the attendance of some 300 delegates opened the discussion on relevant industry topics, such as mobile payment strategy, governmental credentials, and smart security access. Mr. Gilbert Leung was among the speakers for the conference on contactless payments, where he presented an experience sharing on global NFC and contactless applications. Touching on the difference between traditional contactless and NFC technology for his introduction, he went on to present case studies referencing to ACS’s participation in certain NFC-based projects such as AFC (Automated Fare Collection) card projects in Singapore and Hong Kong, contactless payment scheme in taxis in Switzerland, and URL Advertising via NFC Phones in Japan. He concluded his presentation saying that contactless applications have now become borderless, enabling better management, wider coverage and more channels for contactless applications.

“The arrival of Cartes here in Asia presents a lot of opportunities for the Asian market for smart card and other related technologies to flourish,” commented Mr. Leung. “As one of the pioneers in the smart card revolution, ACS supports the goal of Cartes in Asia to leverage on the quickly growing appreciation for smart card and digital technologies in the Asia Pacific region. We look forward to participating and showcasing more of our innovative products in the next Cartes in Asia exhibition and congress.”

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